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Which means it behaves very differently than a holding-company model: It doesn't have to figure out how to coexist with sibling shops. IBM iX positions itself as an adjunct to ad agencies, offerings clients consulting expertise along with capabilities in data, technology, content creation, design and more. "We're not looking to displace advertising agencies—we partner with them," says Mooney. "Our goal is to be our client's digital reinvention partner. That's the value we deliver." Compensation: IBM iX uses several different models, such as being paid for retained staff and teams, large-scale projects and multiyear transformation initiatives. The shop does employ time sheets, using the logic that they enable IBM iX to understand how staffers are using their time and to forecast talent needs for clients. Agency model: Publicis Groupe is well known for its integrated Power of One approach, designed to deliver end-to-end solutions for clients by bringing together agencies and services from within Publicis Communications, Publicis.Sapient and Publicis Media. Carla Serrano, Publicis Groupe chief strategy officer and Publicis New York CEO, says the model is unique because it's not so much about advertising as it is about digital and marketing transformation for brands. The company has created dedicated agencies for clients such as Walmart , Mercedes-Benz, HP and USAA by bringing together resources from within the holding company.